The era when you could’ve just rely on the quality of your products and rest assured that it would be enough for it to reach a wide audience and gain reputation is long over. Not even traditional channels of advertising suffice any longer. There’s a tough competition going on the market in every field, and new advertising methods are popping up day after day. However, good old and tested e – mail marketing still serves its purpose better than any other marketing channel, only the software for this advertising strategy is being innovated.With emerging of social media , many marketers consider social media advertising as a “must do” to all modern companies, but the fact is that regular mail checkup is still the first online interaction for most people out there. Thus, e – mail marketing is still ahead of social media marketing, but with a myriad of software providing this service, you have to gain some skills and explore the matter a bit more thoroughly to get the most out of your contact list. Here’s a brief rundown of some features you should look for when choosing adequate e – mail marketing software.
Visual editor for catchy designs
When creating e – mail marketing strategy and choosing software for it, be aware that the first obstacle you have to overcome is a risk of your mail simply not being opened. People get too many newsletters these days; your mail has to gain special attention in order not to be trashed immediately. Thus, look for software with the strong visual editor and multiple features, such as drag-and-drop function, pre-designed templates, built-in photo editing, customization of templates and much more. Invest into visual identity of your newsletters and do not trivialize it. Also, make sure you use software that creates design adjusted to both desktop and mobile utilization.
Analytics to optimize your campaign
Just the way you want the visual identity of your newsletters to beat your company’s competition, you will need to get precise reports and analytics about your market position. Applying marketing campaign isn’t enough, purchase e-mail software that provides various forms of reports and statistic about the effects of your campaign.Many features are enabling these aspects, such as monitoring of time users spent reading your mail, some clicks on the links present inside the body of the mail, demographic analyzes, outgoing traffic (printing, deleting or forwarding your newsletters) and much more. All this data will help you profile your audience, get the clear picture of the efficiency of your marketing strategy and finally give you directions on how to personalize and improve your approach.
Automation and multifunctionality
E-mail marketing software with integrated auto responders and other functions that will automate the whole procedure of advertising strategy are one of the most attractive features of this software and the main reason for many companies to purchase them. The mere automation will immediately increase the conversation rate and inbound traffic towards your website. It is rather convenient since it enables you to speed up information sharing with customers, to keep them regularly updated and engaged with the news in your company and products, as well as to use it as a bate for various offers and discounts at your website.