XML-Based E-mail Marketing Campaign


As the first interaction with the online sphere to most average internet users, e – mail remains the most convenient and efficient channel for business marketing and advertising strategies. All you need is detailed customer data base and creative advertising strategy performed smartly. All marketers nowadays lean on various e – mail software when designing marketing campaign and the best software combines sufficient level of automation with customized and personalized designing of newsletters to address your customers most effectively. One of the most convenient forms of e-mail marketing campaigns is based upon XML (or XForms). Campaigns based upon XML data are suitable for regular informing and updating of your clients from the contact list and informing them about various news, product releases, offers and discounts in your company. Great capacity for automation is one of the most attractive features of XML and here are some other reasons why you should consider integrating XML based e-mail marketing campaign into your general advertising strategy.

Benefits of XML-based E-mail marketing

XMLAlthough you have to have some clue about HTML programming to master XML applying onto your e-mail templates, generally speaking, XML is easy to comprehend. Simply put, all you got to do is place XML data file reference into desired e-mail template and adjust several other traits, such as frequency of sending, features of automation and chosen contacts from your customer data base. XML is limitless when it comes to aspects of the mail content you may use and combine. Emerging from the older RSS that used title, description, image and article link, XML features all of these and much more. It is perfect for regular informing of all your clients about new products, sales, and discounts, offers, changes and all other information regarding your business you’d like your clients to engage into. With this level of automation, XML based e-mail marketing templates will increase conversation rate, inbound traffic, time spent on your website and finally your businesses’ income.

Four simple steps

In first two steps, you have to prepare HTML e-mail template and XML setting that will contain all the information you’d like to send to your contacts. It may include various data in various forms, links and images included. To place XML code into HTML e-mail template, you will need a certain knowledge of HTML and adjustments you have to set during this procedure. After you’ve completed previous steps, set general setting, such as date and time and frequency of e-mail sending.

Make it personal

To avoid losing your clients’ attention due to way too generic and “one of many” advertising e-mails, you should apply various tactics of profiling your audience and adjusting marketing campaign according to the interests of each group of customers. Most e-mail marketing software provides options and functions for collecting various data about your clients in the contact list that you may insert into XML content later and make all your advertising mails more specific and personal, thus more effective in a long run.

    David Rhodes